CANDY STRUCK
There’s a rush that comes with colour.
A heady kind of joy — bold, bright, and impossible to ignore.
Candy Struck is that feeling stitched into fabric.
Stripes that flirt with sunlight, silhouettes that walk like they own the room, and a palette that’s more mood than shade.
Made for women who colour outside the lines — and wouldn’t have it any other way.
Note from Sarika Pawar
House of Soi is built on the idea of fashion that feels as good as it looks — playful, feminine, and free-spirited. Every piece is designed to move with ease, blending comfort with bold, contemporary style. From everyday moments to special occasions, our silhouettes are made to celebrate individuality and joy, always with a touch of quirk.
HouseofSOI Stories
Rohseh
HOS was covered in New Indian Express
Note from the designer
Designer Sarika Pawar wants the flow and feel of the fabric to take the wearer back to their favourite beach holiday.
Our collections
Party essentials
Resort wear dresses
Jumpsuits
Outerwear
Wardrobe essentials
Bold prints
Seasonal collection
Summer wear
BRIEF OF THE BRAND
It all started with an ambitious idea and a belief that fashion should be accessible & affordable for all by solving the problems of physical retail in a digital world.
Our love for bold prints, luxe fabrics & a flattering silhouette is reflected throughout each collection.
Flirty & feminine. Confident & carefree. Timeless & wearable.
Since it was created, the brand has evolved to include a carefully selected ready to wear collection in which quality materials and attention to detail are of the utmost importance.
With our in-house production line, and a manufacturing process that is controlled from start to finish, garments are made to stand the test of time and are destined to become must have items for any woman who value quality above all else.
We make collections that create memories.